Eylex multiplex to build a multiplex in Sambalpur

July 25, 2010 at 11:16 am 7 comments

Following is a report from http://www.indiaretailing.com:

With a prime objective to bring quality entertainment to all segments in tier I, II and III cities, Eylex Films Pvt Ltd, Ranchi-based multiplex, is primarily focusing on East India to expand its multiplex network.

Talking exclusively to IndiaRetailing, Anand Lohia, director, Eylex Films Pvt Ltd reveals, “We have pan-India expansion plan but currently, our prime focus will be to expand our mutiplex network in the East. We are about to open five multiplexes in the cities including Asansol, Jamshedpur, Bokaro, Sambalpur and Deoghar.”

The three-screen multiplexes will open in Asansol’s Galaxy mall in October 2010, Jamshedpur in July 2010, Bokaro in August 2010 and in Sambalpur in March 2011. “Our tentative investment in opening these multiplexes will be five crore rupees in Asansol, four crores in Jamshedpur, 3.5-4 crores in Bokaro, four crores in Sambalpur and three crores in Deoghar multiplex,” reveals Lohia.

Lohia comments on pricing strategy in these markets, “Pricing witl be in line with our strategy to reel-in more audiences with lucrative ticket rates from Rs.50 to 150 in our multiplex.”

Currently, its only existing multiplex is located in Ranchi with two screens and 324 seats, which has been in operation since September 2007. “We generated a turnover of Rs.4.5 crores from two screens in Ranchi in 2009-10 and spend two-to-three per cent of its revenue in marketing the brand,” reveals Lohia.

Eylex has further plan to open 25 screens by March 2011 and expects to double its screen by 2012. “Our target is be present pan India in the next 12 months,” concludes Lohia.

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Entry filed under: Infrastructure, Multiplex, Region watch, Sambalpur.

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7 Comments Add your own

  • 1. bikashdash  |  July 29, 2010 at 10:37 am

    this is the news we all want to here.a multiplex in sambalpur.sambalpur despirately needs.now the time has come.we need a bigbazaar and few more engineering college.

    Reply
  • 2. satish purohit  |  September 1, 2010 at 11:53 am

    Yes it is a good sign for the developement of sambalpur…but the progress very slow and questionable . And it is the place people r waiting for from a very long period of time ,so please make it fast……

    Reply
  • 3. Dharambir Prasad  |  September 19, 2010 at 6:48 am

    What time will u opened multiplax in Asansol ?

    Reply
  • 4. KishanSingh  |  June 19, 2012 at 6:14 pm

    Now the time compete the cities in odisha because here comes a change in big baazar a multiplex is going to be opened soon thanks lohia sir for thinking something about sambalpur a day will come when sambalpur will be known as the second mumbai of India. Thanks sir and all your crew member.

    Reply
    • 5. raghav bindal  |  March 21, 2014 at 1:25 pm

      the operational date of the eyelex in sambalpur

      Reply
  • 6. KishanSingh  |  June 19, 2012 at 6:20 pm

    Every day i goes 2 see ur dream project with my friends but sir pls during the time of opening u r suppose 2 come with ur members and also a special guest from bollywood actor or actresses

    Reply
  • 7. KishanSingh  |  June 19, 2012 at 6:26 pm

    Sir pls can u get salman khan 2 our city i think salman is not going to make any film at that time so pls sir can u get salman sir 2 our city from ur customer if u will bring salman than u r a superhero sir.

    Reply

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